Jessie Jing Massage Therapy

Background

Jessie Jing Massage Therapy is a local wellness business offering professional massage services. Although the website was well-designed and the services were high quality, the business was not getting enough local visibility on Google Search or Google Maps. Most new clients were coming from referrals, while local search traffic and inquiries were very limited. The client wanted to attract more nearby customers actively searching for massage services.

Goals

The primary goals of this Local SEO campaign were:

  • Rank higher for local massage keywords
  • Increase visibility on Google Maps (Local Pack)
  • Drive more phone calls and booking inquiries
  • Build strong local authority and trust online

Local SEO Strategy Implemented

Our approach combined on-site optimization, local entity optimization, citation management, and review growth:

1. Google Business Profile Optimization

We fully optimized the client’s GBP by:

  • Correcting and standardizing NAP (Name, Address, Phone)
  • Selecting the most relevant business categories
  • Adding service descriptions with local keywords
  • Uploading professional images
  • Publishing regular GBP posts

This helped improve visibility for searches like:

  • massage near me
  • massage santa rosa
  • massage santa rosa In california

2. On-Page Local SEO

The website was optimized for local relevance by:

  • Updating page titles and meta descriptions with location-based keywords
  • Optimizing headings (H1, H2) for massage services + city
  • Improving internal linking between service pages
  • Adding locally focused content to key pages

This allowed Google to clearly understand who the business serves and where it is located.

3. Local Keyword Targeting

We targeted high-intent local keywords such as:

  • Massage therapy near me
  • Best Massage Center in Santa Rosa
  • Massage Santa Rosa In California
  • Reflexology near me

These keywords attract users who are ready to book, not just browsing.

4. Local Citations & Listings

We built and corrected listings on major directories including:

  • Google Maps
  • Yelp
  • Apple Maps
  • Bing Places
  • Wellness and massage-specific directories

Consistent citations strengthened the business’s local authority and trust signals.

5. Reviews & Reputation Management

We implemented a review growth strategy:

  • Encouraged satisfied clients to leave Google reviews
  • Responded to reviews professionally
  • Improved overall rating and engagement

Reviews played a major role in improving both rankings and conversion rates.

Results (Within 90 Days)

After implementing the Local SEO strategy, Jessie Jing Massage Therapy saw significant growth across key performance metrics. Google Business Profile views increased by 260%, while local organic traffic grew by 210%. The business achieved Top 3 rankings on Google Maps for multiple local keywords, resulting in a 45% increase in phone calls and booking inquiries. Review growth also improved steadily, with consistent 5-star feedback strengthening online trust. As a result, the business began appearing regularly in Google’s Local Pack, leading to higher visibility, stronger credibility, and more direct client inquiries.

Key Takeaways

  • Local SEO is essential for service-based businesses like massage therapy
  • Google Business Profile optimization drives fast visibility
  • Reviews directly impact both rankings and customer decisions
  • Local keyword optimization attracts high-intent clients

Final Summary

Through a focused Local SEO strategy, Jessie Jing Massage Therapy significantly improved its online presence, Google Maps visibility, and customer inquiries. By optimizing local signals, on-page content, and reputation, the business successfully turned search traffic into real bookings.